Designed by Kallada Academy, Facebook Masterclass 2020 is a dynamic and multi-faceted course on Facebook marketing. It is a beginner-friendly course that is suitable for job-seekers as well as business owners and entrepreneurs. It covers a wide array of topics, ranging from Facebook page creation to lead generation through Facebook ads.
The course is a strategic amalgamation of video-based lectures and hand-on practical sessions. Entrepreneurs and business owners will learn tried and tested techniques to boost sales and attract more paying customers. The course also equips job-seekers with the right skills to create and execute successful Facebook ad campaigns for their clients.
Course Curriculum
Introduction To Facebook Marketing
Available in
days
days
after you enroll
- Why You Should Use Facebook? (2:42)
- Creating And Setting Up A Facebook Profile (8:29)
- Creating A Facebook Page (2:22)
- Designing A Cover Picture And Profile Picture (6:09)
- Adding Required Page Information (3:40)
- Adding Call To Action Button TO Your Facebook Page (3:44)
- Setting Up Automated Messages On Your Facebook Page (7:59)
- Page Roles And Settings For A Facebook Page (3:13)
- Setting Up A Shop On Facebook (6:58)
- Facebook Groups Walkthrough (8:56)
- Watch This Before You Go To Next Module
Marketing Your Business On Facebook
Available in
days
days
after you enroll
- Introduction To Marketing Your Business On Facebook (3:21)
- Using Facebook Audience Insights To Understand Your Target Market (5:22)
- Introduction To Social Media Calendar (2:25)
- Using Social Media Calendar Practicals (2:48)
- Types Of Content To Post On Social Media (9:41)
- Finding Content For Your Social Media using Buzzsumo and Google Alerts (5:53)
- Creating Social Media Posts Using Canva And Pablo (6:14)
- Publishing And Scheduling Posts On Facebook (3:24)
- Automating Social Media Growth Using Hootsuite (6:29)
- Social Media Trends For 2020 (2:31)
Facebook Ad Basics
Available in
days
days
after you enroll
Facebook Ad Campaigns
Available in
days
days
after you enroll
- Using Facebook Ads Directly From Your Page (5:45)
- Using Facebook Ads From Ads Manager (1:37)
- Facebook Audiences - 1 (12:11)
- Facebook Audience - 2 (8:36)
- Custom And Lookalike Audiences (8:41)
- Placements On Ads Manager (10:28)
- Facebook Ad Creatives - 1 (15:16)
- Facebook Ad Creatives - 2 (5:20)
- Ad Scheduling And Budgets on Facebook (6:09)
- Facebook Ad Policies (13:41)
Facebook Ad Practicals
Available in
days
days
after you enroll
- Facebook Reach Campaign - I (24:40)
- Facebook Reach Campaign - II (18:13)
- Creating Video[Slideshow] And Carousel Posts (8:02)
- Promoting An Existing Post - Using Reach Objective (8:11)
- Promoting An Existing Post - Using Messages Objective (9:48)
- Generating Leads On Facebook - I [Lead Generation Ads] (13:31)
- Generating Leads On Facebook - II [Lead Generation Ads] (9:47)
- Split Testing Ads - Using Engagement Objective (10:01)
- Split Testing Ads - Using Traffic Objective (9:32)
- Getting Page Likes Using Facebook Ads (6:26)
- Installing And Setting Up Facebook Pixel On Your Website (14:53)
- Creating Custom Audience For Remarketing (3:11)
- Running Conversion Ads For People Who Already Visited Your Website (8:39)
Facebook Marketing Objectives Practicals
Available in
days
days
after you enroll
- Reach Campaign 1 (14:09)
- Reach Campaign 2 (14:58)
- Introduction To Consideration Marketing Objective (10:23)
- Traffic Objective - 1 [Driving Traffic To An Offer Page] (19:49)
- Traffic Objective - 2 [Driving Traffic To A Pet Store] (12:25)
- Traffic Objective - 3 [Driving Traffic To A Digital Marketing Agency] (10:37)
- Engagement Ads - 1[Getting People To Interact With Your Posts] (10:27)
- Engagement Ads – 2[Getting Page Likes And Event Responses For A Digital Marketing Agency] (19:34)
- Engagement Ads – 3[Getting Page Likes And Event Responses For A Pet Shop] (20:20)
- Engagement Ads – 4[Getting Post Engagements For A Pet Shop] (17:39)
- Engagement Ads – 5[Running Engagement Ads For An Ice Cream Shop] (17:34)
- App Installs - 1[Android] (20:55)
- App Installs - 2[iOS] (11:02)
- Video View Ads – 1 [ Running Video View Ads For A Digital Marketing Agency] (16:41)
- Video View Ads – 2 [ Running Video View Ads For A Pet Shop And Ice Cream Shop] (14:27)
- Messages Ad - 1[For A Digital Marketing Agency] (13:53)
- Messages Ad - 2 [For A Ice Cream Shop] (25:21)
- Messages Ad - 3[For A Pet Shop] (9:34)
- Catalogue Sales Ad - 1 (14:17)
- Catalogue Sales Ad - 2 (17:40)
- Store Visit Ads - Getting People To Visit Your Store (21:53)
Writing Facebook Ads
Available in
days
days
after you enroll
- Facebook Marketing Funnel/Buyers Journey (9:46)
- Formulating Facebook Ads (5:39)
- Facebook Ad Analysis - Pitstop (7:54)
- Facebook Ad Analysis - Bigbasket (5:36)
- Facebook Ad Analysis – Kallada Academy, Dollar Shave Club,Bombay Shaving Company (11:07)
- Facebook Ad Mistakes - 1 (9:08)
- Facebook Ad Mistakes - 2 (11:00)
Facebook Creative Hub – Easiest Way To Create Ad Creatives
Available in
days
days
after you enroll
Facebook Ads Analytics And Objectives
Available in
days
days
after you enroll